Looking For
More Leads?
Looking to unlock and explore digital advertising platforms that fit your goals and brand? We wield the powers of pay-per-click advertising that will bring you the results your business needs on Meta platforms, Google, Bing, and more.
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HOW DOES IT WORK?!
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With a full understanding of both your goals and measurable KPIs, we craft an online advertising strategy to help you reach and engage your ideal audience on any device, any location and at any time.
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Starting with keyword research, we select the best terms that fit your brand, content, product or service and give you the best online opportunities. Using your targeted keywords, we build on them by tapping into market share, competitive analysis, and keyword difficulty and volume data.
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In addition, we explore the effectiveness of long-tail and short-tail keywords that may bring quality traffic and conversion. After we’ve tailored a unique keyword cache, we implement a paid ads strategy, usually consisting of a combination of Facebook, Google PPC and retargeting.
CLIENT SUCCESS
Shack Shine faced challenges managing digital ad accounts for 50+ franchises across various services. Jelly restructured outdated campaigns, and also revamped bidding strategies to maximize conversions and optimized Facebook ads to focus on booking conversions. The overhaul resulted in a 291% increase in leads, a 35.8% decrease in cost per lead, and a 16.7% improvement in budget pacing, with better alignment to user intent and improved ad quality.
The PNE Winter Lottery faced two main challenges: lower familiarity compared to the more popular Prize Home Lottery and difficulty in promoting daily cash prizes effectively. Key adjustments were made to focus spending on high-intent periods and use softer retargeting during the holidays. The campaign generated 765 purchases via Facebook Ads, achieving a 555% return on ad spend, and 389 purchases via Google Ads, with strong conversion rates across both platforms.
The University of Victoria's Self-Management Program sought to boost registrations for its free health programs aimed at helping adults manage chronic conditions. To increase awareness and sign-ups, we launched a targeted Meta ad campaign, focusing on older adults and their families. Using prospecting, retargeting, and lookalike audiences, we ensured a steady flow of potential participants. As a result, registrations increased by 41% in year two, with a reduced cost per registration and improved conversion rates.
CLIENT LOVE